PUR 4800 - Public Relations Campaigns
Catalog description:
This course is designed to help develop and refine critical thinking on the part of the student in selecting, creating and applying tools, techniques and principles of public relations to a variety of managerial cases and problem situations. Use of real-life cases studies, tracking of current public relations issues, and creation of a full-scale public relations plan for an actual "client" are planned. This course is for those students close to graduation, who have mastered most or all of the skills courses and are ready to apply themselves to a genuine public relations problem. Students will utilizing the principles and techniques of public relations to analyze case studies, track current public relations issues, and create public relations campaigns.
Credits: 3
Prerequisites: Minimum grade of C in PUR 3000, PUR 3801, PUR 4100 and PUR 4103; senior standing in the College of Journalism and Communications
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida