PUR 4103 - Public Relations Visual Communication
Catalog description:
This course is a detailed exercise in preparing printed material of the types produced by public relations departments: art, typography, layout, design, production and printing. Emphasis is placed on dealing with budgeted or sponsored publications for internal and external audiences. Diversity of publics is emphasized. Management's viewpoint on, reasons for, and "state-of-the-art" of such publications are included. Utilization of the elements of print communication as components for overall public relations strategy; with special attention given to style, form and production techniques of a magazine format publications; some exposure to video news magazines.
Credits: 3
Prerequisites: JOU 3101 and PUR 3801
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida