PUR 4100 - Public Relations Writing
Catalog description:
This course is intended to familiarize the student with the various forms of public relations writing and to develop competence in written communications. Emphasis will be on conducting research, establishing communications goals, executing the communications plan and evaluating the total communications effort. Students will prepare a complete media kit. Writing for public relations, copy dissemination, media use and media network design. Vehicles include internal and external media, print, electronic and audiovisual. Emphasis on research, fact-finding, audience analysis, message design, copy tests, selection of communication channels and targeting key publics.
Credits: 3
Prerequisites: Minimum grade of C in PUR 3000 and in JOU 3101, proficiency in word processing
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida