PUR 3801 - Public Relations Strategy
Catalog description:
The purpose of this course is to provide public relations students an opportunity to learn from case study analysis and to apply this knowledge to practical situations. Students will act and be treated as public relations management professionals required to identify, analyze, solve, write and present information in effective manner. At the end of this course, students should be able to identify how to integrate public relations as a management function into an overall organizational strategy; identify the public relations implications of management decisions; identify constituencies affected by management decisions; write a comprehensive communications strategy; support managerial decisions with public relations actions; and evaluate effectiveness of public relations activities.
Credits: 3
Prerequisites: Minimum grade of C in PUR 3500
Semesters this course is offered:
The Campaign for the University of Florida