PUR 3500 - Public Relations Research
Catalog description:
The purpose of this course is to provide an introduction top and experience with social science research methods used in public relations practice. The focus is on using research for program management, planning, diagnosing and evaluating public relations programs and campaigns. Students use principles of scientific research to establish, monitor and evaluate communications programs; plan research, design surveys and experiments; conduct focus groups, content analysis, and participant observation research; interpret data using qualitative and statistical analysis and report research findings using advanced technologies.
Credits: 3
Prerequisites: Minimum grade of C in PUR 3000 and Statistics, junior standing
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida