PUR 3000 - Principles of Public Relations
Catalog description:
The nature and role of public relations, activities of public relations professionals, major influences, which affect organizational behavior, the ethics and professional development of public relations professionals. This course is an overview of the functions, practices and growing application of public relations in private industry and the public sector. Emphasis is placed on planning, writing, and management functions, working with the media and developing effective public relations strategies. At the end of this course students should be capable of performing the following public relations activities: analyzing public relations problems and opportunities; understanding and developing concise and targeted public relations messages; understanding the terminology and theoretical concepts associated with public relations; track a complex issue and develop a strategy for managing it; conduct secondary research on corporate and agency activities.
Credits: 3
Prerequisites: Sophomore standing
Semesters this course is offered: Fall, Spring, Summer
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