MMC 4341L - Advanced Online Media Production
Catalog description:
Learn how to produce photo essays, audio and interactive graphics (including Flash) for online sites; use programming for interactivity (e.g. forms and back-end databases); experiment with best practices for Web site navigation and information design. Students produce an online portfolio as their final project.
Credits: 3
Prerequisites: JOU 3260 Communications on the Internet with a grade of C or better
Student goals for the course:
- Gain familiarity with the best uses and professional practices for delivering non-textual material (audio, video, animation, graphics and photos) on the Web.
- Plan the design, navigation and structure for a Web site with 15 or more separate pages.
- Maintain, edit and revise a Web site over a four-month period.
- Use standards-compliant HTML and CSS.
- Optimize photos and other images in accordance with current professional practice.
- Edit and deploy sound and animated graphics online in accordance with current professional practice.
- Use color and typography in online design skillfully and in accordance with current professional practice.
- Plan and design a front-end interface for a database-driven Web site in accordance with current professional practice.
- Develop your critical thinking skills so you are able to make intelligent decisions about the use of non-textual material in online media production.
- Determine the best media for conveying particular kinds of information.
- Consider the requirements of the users, including their interest and skill level.
- Budget time needed for production so you can meet deadlines.
- Integrate various media into a coherent, appealing package.
Assignments:
- Students work on one individual portfolio throughout the entire semester. The portfolio consists of multiple Web pages and accounts for the major portion of the final grade.
- Students complete weekly assignments that are added to their portfolio.
- Weekly quizzes assess the students’ understanding of concepts and best practices.
Semesters this course is offered: Spring
Online Syllabus:
Melinda McAdams: Advanced Online Media Production
The Campaign for the University of Florida