JOU 4510 - Magazine Management and Publication
Catalog description:
To provide knowledge and training in magazine writing, editing, design, production and administration for magazine sequence majors. Course will stress organization, concept, audience, budget, printing, advertising, circulation and promotion of magazines.
Credits: 3
Prerequisites: JOU 4201, JOU 4211, JOU 4308
Student goals for the course:
- To learn about a magazine’s internal and external structure—how it functions within each department, between departments and with its readers and clients
- To learn effective writing, art and marketing techniques for creating magazine covers
- To learn how to effectively coach and critique writers and designers
- To learn basic principles of the business aspects of publishing, including advertising, circulation, printing, and marketing
- To develop a magazine prototype using the ideas and concepts from this class
- To learn about the current industry climate and issues, and be able to apply these skills in your future jobs in journalism and the magazine industry
Assignments:
- Major group project that incorporates writing, design, critical analysis and creative thinking
- Two critical papers
- Two exams
Semesters this course is offered: Fall, Spring
The Campaign for the University of Florida