Curriculum
Several blocks of courses are offered in the Advertising curriculum, including the General Education courses, those needed for Basic Distribution, the Preprofessional areas, those for the Quantitative Option or the Foreign Language Option, those for the Outside Concentration, and those with Block 2 of the Major.
You must complete all the courses in Block 1 (24 hours) plus three courses and minimum of eight hours in Block 2. Only 34 hours in Advertising, Telecommunication, Journalism, Public Relations or Mass Communication may be applied toward the 124 required for graduation. A minimum of 90 hours of non-College of Journalism hours must be completed for the B.S. degree.
| Block 1: Required Core Courses | Credits | ||
| ADV 3000* | Elements of Advertising | 3 | |
| ADV 3001 | Advertising Strategy | 3 | |
| ADV 3203 | Intro to Advertising Design & Graphics | 3 | |
| ADV 3501 | Advertising Research | 3 | |
| ADV 4101 | Copywriting and Visualization | 3 | |
| ADV 4300 | Media Planning | 3 | |
| ADV 4800 | Advertising Campaigns | 3 | |
| MAR 3023* | Principles of Marketing | 4 | |
| MMC 4200 | Law of Mass Communication | 3 | |
| STA 2023* | Intro to Statistics I | 3 | |
| -or- | |||
| STA 2122 | Statistics for the Social Sciences | 3 | |
| Total | 31 | ||
* Only a grade of C or higher is acceptable for the major.
Degree Requirements
You must meet the established degree requirements for the University
of Florida and the College of Journalism and Communication. Specific requirements
(minimum grades, prerequisites) are indicated in the University Catalog.
You must meet the degree requirements of the Catalog in effect when you
began your college program or the requirements of a subsequent catalog.
You must be a "continuous" student to use an older catalog. Continuous
means being a student at least one full semester a year.
"Gatekeeper" Courses
Students who are not classified 3JM or 4JM must have a 2.7 or higher
overall GPA to take all courses in this college with these exceptions:
MMC 2100, RTV 2100, RTV 3000, ADV 3000, and PUR 3000.
Concentration Requirements
The Department of Advertising requires that you complete 12 hours
in one department outside this college (with 9 of those hours at the 3000
or 4000 level, unless they are prerequisites to same). The department
strongly recommends the Business Area Concentration. Students may elect
to choose a minor instead of an outside concentration.
Recommended Schedule
A recommended schedule for the Advertising major in the form of a
SASS Audit is included in the following pages. It's an ideal schedule
that doesn't take into account vagaries and the inevitable changes in
courses and curriculum. Consider it a guide. In most instances, courses
can be moved ahead or behind one semester -- but please watch your prerequisites.
Internships
Internships are not required for the major in Advertising, but they
are highly recommended.
If you've completed a minimum of 10 hours (usually in MMC 2100, ADV 3000, ADV 4101, and ADV 4103) you may apply for an internship. You must also have a 2.7 GPA. Consult the faculty member assigned to supervise the Advertising Internship course for the semester in which the work will be undertaken. The Department secretary will supply the registration form, which should be completed before you see the Internship Coordinator.
If you are enrolled for a part-time internship (usually in the Gainesville area) you receive one hour credit for five hours of on-the-job work per week. You get two credits for eight hours, three credits for 12 hours or more of work per week. If you have a full-time assignment, you may be paid minimum wage and can receive up to four hours credit. Credit is given on the S-U basis.
Check with your adviser for advice on the particular type of internship experience that will be most beneficial to you.
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