Advertising

Course Offerings

Students must have been admitted to the College of Journalism and Communications and must have a 3.0 overall grade point average to enroll in other than the following courses: ADV 3000, MMC 2100, PUR 3000, RTV 2100 and RTV 3000.

Courses

ADV  3001 - Advertising Strategy

ADV  3008 - Elements of Advertising

ADV  3203 - Introduction to Advertising Design and Graphics

ADV  3500 - Advertising Research

ADV  3502 - Advertising Sales

ADV  4101 - Copywriting and Visualization

ADV  4102 - Advanced Copywriting

ADV  4200 - Advertising Graphics and Production

ADV  4300 - Media Planning

ADV  4400 - International and Cross Cultural Advertising

ADV  4401 - Direct Response Advertising and Sales Promotion Writing

ADV  4700 - Retail Advertising

ADV  4800 - Advertising Campaigns

ADV  4905 - Individual Problems

ADV  4930 - Special Study in Advertising

ADV  4931 - Seminar: Ethics and Problems in Advertising

ADV  4940 - Advertising Internship

View all details of all courses on one page (suitable for printing).

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