Course Offerings
ADV 3001 - Advertising Strategy
Catalog description:
A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.
Credits: 3
Prerequisites: 3JM ADV; minimum grades of C in, ADV 3008, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall, Spring, Summer
ADV 3008 - Elements of Advertising
Catalog description:
An introduction to advertising in a free-market economy, its place in the media of mass communications and its effects on society including gender, race, ethnicity, sexual orientation and religious and political thought. Students are also introduced to the organizations of the advertising profession, career opportunities, and the advertising planning process from understanding consumers, market research, message and media planning, measuring advertising effectiveness and budgeting.
Credits: 3
Prerequisites: sophomore standing
Semesters this course is offered: Fall, Spring, Summer
ADV 3203 - Introduction to Advertising Design and Graphics
Catalog description:
An introduction to visual communication theory and methodology, principles of design and production processes. Lectures include such topics as symbols, visual perception, conceptualization and layout stages, design principles, typography, illustration and imaging, color and color reproduction, print production, printing processes, computer graphics, video production and graphics.
Credits: 3
Prerequisites: 3JM ADV; advertising majors only; minimum grades of C in ADV 3008, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall
ADV 3500 - Advertising Research
Catalog description:
The acquisition, evaluation and analysis of information for advertising decisions through secondary and primary data collection. Emphasis on understanding the scientific method, developing explicit and measurable research objectives, selecting appropriate methodologies and analyzing data.
Credits: 3
Prerequisites: 3JM ADV; STA 2023; minimum grades of C in ADV 3008, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall, Spring, Summer
ADV 3502 - Advertising Sales
Catalog description:
Principles of selling media time and space to advertisers. An overview of sales opportunities and challenges in the various advertising media. How to prepare and deliver effective sales presentations.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C or better in MMC 2100, ADV 3008 and MAR 3023.
Semesters this course is offered: Fall, Spring
ADV 4101 - Copywriting and Visualization
Catalog description:
Application of creative strategy for print and electronic media. Emphasis placed on the development of creative concepts. Requires preparation of advertisements including rough layouts and storyboards.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C or better in MMC 2100 and ADV 3001; ADV 3008, ADV 3001, ADV 3203 and MAR 3023. Coreq: ADV 3500.
Semesters this course is offered: Fall, Spring, Summer
ADV 4102 - Advanced Copywriting
Catalog description:
Advanced course in the application of creative strategy for print and electronic media requiring preparation of advertisements. Emphasis placed on research, planning, development of creative concepts, writing, and design.
Credits: 3
Prerequisites: 4JM ADV; minimum grade of B in ADV 4101.
Semesters this course is offered: Spring
ADV 4200 - Advertising Graphics and Production
Catalog description:
Designed to acquaint students with print production techniques. Emphasis is placed on techniques related to the advertising business. Lectures review specific uses of design, typography and print production with lab sessions dedicated to practicing layout and production techniques.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 3008 and ADV 3203.
Semesters this course is offered: Fall, Spring
ADV 4300 - Media Planning
Catalog description:
An introduction to media planning including the problems, techniques and strategy of choosing media to the purchase of advertising space and time effectively and economically in mass media.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 3008, ADV 3500, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall, Spring, Summer
ADV 4400 - International and Cross Cultural Advertising
Catalog description:
Major concepts and issues in international and cross cultural advertising campaign planning including primary and secondary research to assess environmental situations, setting objectives, budgeting, media, creative, ethics and social responsibility. Cross cultural is defined broadly to include gender, race, ethnicity, and sexual orientation.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 3008 and ADV 3001.
Semesters this course is offered: Fall
ADV 4401 - Direct Response Advertising and Sales Promotion Writing
Catalog description:
The strategy, planning and creative considerations that precede and guide the writing and preparation of direct response advertising and sales promotion activities. Strategic use of traditional mass media, interactive media and telemarketing as sales promotion vehicles and to achieve direct response.
Credits: 3
Prerequisites: 3JM ADV; Coreq: ADV 4101.
Semesters this course is offered: Fall
ADV 4700 - Retail Advertising
Catalog description:
A survey of retail advertising, including co-op and collateral materials. Brings together work of preceding advertising courses, including application of creative strategy in print and electronic media for retail advertising, budgeting and planning.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 4101.
Semesters this course is offered: Fall, Spring
ADV 4800 - Advertising Campaigns
Catalog description:
An advanced advertising course requiring the student to prepare and produce a complete general advertising campaign utilizing concepts learned in previous advertising courses.
Credits: 3
Prerequisites: 4JM ADV; minimum grade of C or better in ADV 4101 and ADV 4300.
Semesters this course is offered: Fall, Spring
ADV 4905 - Individual Problems
Catalog description:
The student and the instructor concerned will choose a problem or project which will give the student experience in his or her major field.
Credits: 1 to 3
Prerequisites: 3JM ADV; at least 10 hours of 3000-/4000-level advertising courses and permission of chairperson.
Semesters this course is offered: Fall, Spring, Summer
ADV 4930 - Special Study in Advertising
Catalog description:
Variable advertising-related topics not covered in other advertising courses.
Credits: 2 to 3
Prerequisites: 3JM ADV. Can be repeated with change of content once.
Semesters this course is offered: Fall, Spring
ADV 4931 - Seminar: Ethics and Problems in Advertising
Catalog description:
Major concepts and issues in the effects of advertising on society, culture, and the economy with emphasis on ethical systems and ethical decision making.
Credits: 2
Prerequisites: 3JM ADV; minimum grade of C in ADV 3001 and ADV 3500.
Semesters this course is offered: Fall, Spring
ADV 4940 - Advertising Internship
Catalog description:
Student will select work area related to the field of advertising for on-the-job training. Student will work a minimum of 100 hours for each credit. Weekly progress reports, summary report, and supervisor's evaluation required.
Credits: 1 to 3
Prerequisites: 3JM ADV; 2.5 minimum professional GPA; minimum grade of C in ADV 3008, MMC 2100, and MAR 3023; completed one related advertising course and permission of department.
Semesters this course is offered: Fall, Spring, Summer
†† indicates the course may be taken on an S-U basis.
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