ADV 4700 - Retail Advertising
Catalog description:
A survey of retail advertising, including co-op and collateral materials. Brings together work of preceding advertising courses, including application of creative strategy in print and electronic media for retail advertising, budgeting and planning.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 4101.
Semesters this course is offered: Fall, Spring
The Campaign for the University of Florida