ADV 4401 - Direct Response Advertising and Sales Promotion Writing
Catalog description:
The strategy, planning and creative considerations that precede and guide the writing and preparation of direct response advertising and sales promotion activities. Strategic use of traditional mass media, interactive media and telemarketing as sales promotion vehicles and to achieve direct response.
Credits: 3
Prerequisites: 3JM ADV; Coreq: ADV 4101.
Semesters this course is offered: Fall
The Campaign for the University of Florida