ADV 4400 - International and Cross Cultural Advertising
Catalog description:
Major concepts and issues in international and cross cultural advertising campaign planning including primary and secondary research to assess environmental situations, setting objectives, budgeting, media, creative, ethics and social responsibility. Cross cultural is defined broadly to include gender, race, ethnicity, and sexual orientation.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 3008 and ADV 3001.
Semesters this course is offered: Fall
The Campaign for the University of Florida