ADV 4300 - Media Planning
Catalog description:
An introduction to media planning including the problems, techniques and strategy of choosing media to the purchase of advertising space and time effectively and economically in mass media.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C in ADV 3008, ADV 3500, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida