ADV 4101 - Copywriting and Visualization
Catalog description:
Application of creative strategy for print and electronic media. Emphasis placed on the development of creative concepts. Requires preparation of advertisements including rough layouts and storyboards.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C or better in MMC 2100 and ADV 3001; ADV 3008, ADV 3001, ADV 3203 and MAR 3023. Coreq: ADV 3500.
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida