ADV 3502 - Advertising Sales
Catalog description:
Principles of selling media time and space to advertisers. An overview of sales opportunities and challenges in the various advertising media. How to prepare and deliver effective sales presentations.
Credits: 3
Prerequisites: 3JM ADV; minimum grade of C or better in MMC 2100, ADV 3008 and MAR 3023.
Semesters this course is offered: Fall, Spring
The Campaign for the University of Florida