ADV 3500 - Advertising Research
Catalog description:
The acquisition, evaluation and analysis of information for advertising decisions through secondary and primary data collection. Emphasis on understanding the scientific method, developing explicit and measurable research objectives, selecting appropriate methodologies and analyzing data.
Credits: 3
Prerequisites: 3JM ADV; STA 2023; minimum grades of C in ADV 3008, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall, Spring, Summer
Online Syllabus:
Cynthia Morton: ADV3500 Syllabus
The Campaign for the University of Florida