ADV 3203 - Introduction to Advertising Design and Graphics
Catalog description:
An introduction to visual communication theory and methodology, principles of design and production processes. Lectures include such topics as symbols, visual perception, conceptualization and layout stages, design principles, typography, illustration and imaging, color and color reproduction, print production, printing processes, computer graphics, video production and graphics.
Credits: 3
Prerequisites: 3JM ADV; advertising majors only; minimum grades of C in ADV 3008, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall
The Campaign for the University of Florida