ADV 3008 - Elements of Advertising
Catalog description:
An introduction to advertising in a free-market economy, its place in the media of mass communications and its effects on society including gender, race, ethnicity, sexual orientation and religious and political thought. Students are also introduced to the organizations of the advertising profession, career opportunities, and the advertising planning process from understanding consumers, market research, message and media planning, measuring advertising effectiveness and budgeting.
Credits: 3
Prerequisites: sophomore standing
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida