ADV 3001 - Advertising Strategy
Catalog description:
A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.
Credits: 3
Prerequisites: 3JM ADV; minimum grades of C in, ADV 3008, MAR 3023 and MMC 2100.
Semesters this course is offered: Fall, Spring, Summer
The Campaign for the University of Florida