research agenda

research & creative accomplishment, 2000-2001

Work published or papers presented between Aug. 16, 2000 and Aug. 15, 2001. College faculty and graduate students at the time of submission or publication are identified in boldface.

books

Larissa Grunig, Elizabeth Toth and Linda Childers Hon, Women in Public Relations: How Gender Influences Practice, Guilford, 2001.

Mary McGuire, Linda Stilborne, Melinda McAdams and Laurel Hyatt, The Internet Handbook for Writers, Researchers and Journalists, 2000-2001 Edition, Guilford, 2000.

William McKeen, Rock and Roll is Here to Stay, W.W. Norton, 2000.

Jane D. Brown, Jeanne R. Steele and Kim Walsh-Childers (eds.), Sexual Teens, Sexual Media: Investigating Media’s Influence on Adolescent Sexuality, Lawrence Erlbaum Associates, 2000.

Kent Middleton, Robert Trager and Bill F. Chamberlin, The Law of Public Communication, Addison Wesley Longman, 2001 (update edition).

Edward G. Weston and John L. Griffith, Interactive Newswriting: The Basics, Kendall/Hunt, 2001.

chapters in books

J.D. Brown, J.R. Steele and Kim Walsh-Childers, “Sexual Teens, Sexual Media: Introduction and Overview”; Kim Walsh-Childers, Alyse Gotthoffer and Carolyn Lepre, “From ‘Just the Facts’ to ‘Downright Salacious’: Teen’s and Women’s Magazines’ Coverage of Sex and Sexual Health”; Debbie Treise and Alyse Gotthoffer, “Stuff You Couldn’t Ask Your Parents About: Teens Talking About Using Magazines for Sex Information” in Sexual Media: Investigating Media’s Influence on Adolescent Sexuality by Jane D. Brown, Jeanne R. Steele and Kim Walsh-Childers.

Sylvia M. Chan-Olmsted and R. Gershon, “Telecommunications Marketing,” in Telecommunications Management: Industry Structures and Business Practices (R. Gershon, ed.), Lawrence Erlbaum, 2001.

Sandra F. Chance, “Newsgathering and the First Amendment,” “Access to Documents, Meetings and Places,” in Communications and the Law (W. Hopkins, ed.), Vision Press, 2001.

Sandra F. Chance, “Federal Sunshine Laws,” “Electronic Freedom of Information Act,” and “Electronic Resources on the Internet,” in 2001 Reporter’s Handbook, Florida Bar Association (online at http://www.flabar.org)

Andrew Clark, “Strengthening the Ties That Bind: Examining the Relationship Between Radio New Zealand International and the South Pacific,” in Waking the Titans of New Communications: The Emerging Battleground of Media and Technology in a New World Order, Hampton Press.

Lisa Duke, “Reading in Black and White: Girls, Race and the Mediated Feminine Ideal,” in Analysis of Audiences.

Robyn Goodman, “The Women’s Suffrage Movement Through the Eyes of Life Magazine Cartoons,” in Comics and Ideology, by Peter Lang.

Margarete R. Hall, “Advancement in Niche Schools,” in P. McE. Buchanan (ed), Handbook of Institutional Advancement (3rd ed.), San Francisco: Jossey-Bass.

Linda Childers Hon, “Feminist Theory and Public Relations,” in Public Relations Theory II, Carl Botan and Vince Hazelton (eds.).

John Kaplan, “Interested in Finding Out Who They Are,” in The Pulitzer Prize Photographs: Capture the Moment, Arlington, Va.: Freedom Forum, 2000.

William McKeen, “Hunter Thompson,” “Tom Wolfe” in The Guide to United States Popular Culture (Ray B. Browne and Pat Browne, eds.), Bowling Green State University Popular Press, 2001.

Juan Carlos Molleda, “Building a Theoretical Model of Public Relations Using Framing, Information Subsidies and Agenda Building,” in Public Relations Theory II, Carl Botan and Vince Hazelton (eds).

Marilyn S. Roberts, “Global Issues in Branding, Communication and Corporate Structure,” in Raising the Corporate Umbrella: Corporate Communications in the 21st Century, by Philip J. Kitchen and Don E. Schultz. Hampshire, UK: PALGRAVE, 2001.

K. Sriramesh, “A Framework for Understanding and Conducting International Public Relations,” in Public Relations, Public Affairs and Corporate Communications in the New Millennium: The Future (D. Vercic, J. White and D. Moss, eds.).

K. Sriramesh and Dejan Vercic, “The Conceptual Framework that Guides This Book” and “International Public Relations: Diffusion and Linkages,” in K. Sriramesh and Dejan Vercic, Handbook of International Public Relations, Lawrence Erlbaum, 2001.

Joyce Wolburg and Debbie Treise, “College Student Drinking and Alcoholic Beverage Advertising,” in C. Otnes and T. Lowrey (eds.) Contemporary Consumption Rituals: An Interdisciplinary Approach, Lawrence Erlbaum, 2001.

academic journals

American Behavioral Scientist

Lynda Lee Kaid, “TechnoDistortions and Effects of the 2000 Political Advertising.”

M. McKinney, Lynda Lee Kaid and T. Robertson, “The Front-Runner, Contenders and Also-Rans: Effects of Watching a 2000 Republican Primary Debate.”

Journal of Broadcasting & Electronic Media

Sylvia M. Chan-Olmsted and Y. Kim, “Perceptions of Branding Among Television Station Managers: An Exploratory Analysis.”

Communication: Journalism Education Today

Julie E. Dodd, “More Effective Associations.”

Corporate Reputation Review

Kathy R. Fitzpatrick, “CEO Views on Corporate Social Responsibility.”

Egyptian Journal of Public Opinion Research

Wayne Wanta and Kuang-Kuo Chang, “Individual Variables and the Second-Level of Agenda-Setting: Factors Affecting the Agenda of Attributes.”

European Management Journal

Sylvia M. Chan-Olmsted, “Rivalry Through Alliances: Competitive Strategy in the Global Telecommunications Market.”

Hastings Comm/ent Law Journal

Irina Dmitrieva, “State Ownership of Copyrights in Primary Law Materials.”

Health Marketing Quarterly

Debbie Treise and Michael F. Weigold, “AIDS Public Service Announcements: Effects of Fear and Repetition on Predictors of Condom Use.”

Intermedia, Journal of the International Institute of Communication

Marc Randazza, “The Forgotten Election Controversy.”

Journalism & Mass Communication Quarterly

Sylvia M. Chan-Olmsted, “From On-Air to Online World: Examining the Content and Structures of Broadcast TV Stations’ Web Sites.”

Guy Golan and Wayne Wanta, “Second-Level Agenda-Setting in the New Hampshire Primary: A Comparison of Coverage in Three Newspapers and Public Perceptions of Candidates.”

Martin Halstuk and Bill F. Chamberlin, “Open Government in the Digital Age: The Legislative History of How Congress Established a Right of Public Access to Electronic Information Held by Federal Agencies.”

Journal of Advertising Education

Lisa Duke, “Like An Idea, Only Better: How Do Advertising Educators and Practitioners Define and Use the Creative Concept?”

Journal of Asian Pacific Communication

Yungwook Kim and Linda Childers Hon, “Public Relations in South Korea: Applying Theories and Exploring Opportunities.”

Journal of Communication Management

Kathy R. Fitzpatrick, “Managing Legal Crises: Strategic Communication in the Court of Public Opinion.”

K. Sriramesh, “Globalizing Public Relations Research: A Conceptual Framework.”

The Journal of Electronic Publishing

Melinda McAdams and Stephanie Berger, “Hypertext.”

Journal of Interactive Advertising

Marilyn S. Roberts and Hanjun Ko, “Global Interactive Advertising: Defining What We Mean and Using What We Have Learned.”

Journal of Mass Media Ethics

Kathy R. Fitzpatrick and Candace Gauthier, “Toward a Professional Responsibility Theory of Public Relations Ethics.”

Journal of South African and American Comparative Studies

Michael Leslie and Michele Foss, “U.S. and South African Images of Black Success: A Pilot Study in Transnationalization and Hegemony.”

Loyola of Los Angeles Law Review

Marc Randazza, “The Constitutionality of Online Vote Swapping.”

Proceedings of the Fourth Annual PRSA Educators Academy International Interdisciplinary Research Conference

Linda Childers Hon and Brigitta R. Brunner, “Measuring Relationships Among Students and Administrators at the University of Florida.”

Psychology and Marketing

Lisa Duke, “Get Real!: Cultural Relevance and Resistance to the Mediated Feminine Ideal.”

Santa Clara Computer & High Technology Law Journal

Irina Dmitrieva, “I Know It When I See It: Should Internet Providers Recognize Copyright Violations When They See It?

Science Communication

Debbie Treise and Michael F. Weigold, “Advancing Science Communication: A Survey of Science Communicators.”

Teorija in Praksa

Kr. Sriramesh and Dejan Vercic, “The Future of International Public Relations Practice and Research.”

University of Arkansas at Little Rock Law Review

Sandra F. Chance, “The First Amendment in the New Millennium: How a Shifting Paradigm Threatens the First Amendment and Free Speech.”

Visual Communication Quarterly

Laurence B. Alexander, “Negative Identification: Photographers’ Consequences for Breaking Promises of Confidentiality to News Subjects.”

John Freeman, “Final Quiz Probes the Purpose of Photojournalism.”

Yale Law & Policy Review

Laurence B. Alexander, “Looking Out for the Watchdogs: A Legislative Proposal Limiting the Newsgathering Privilege to Journalists in the Greatest Need of Protection for Sources and Information.”

proceedings

International Conference Proceedings of the American Academy of Advertising 2001 Asia-Pacific Conference, Kisarazu, Japan (all presented as papers at conference), Marilyn S. Roberts and Robert King, co-editors.

Shailaja Dixit and Debbie Treise, “Knowledge, Attitudes and Beliefs About Family Planning in Delhi: Implications for the Development of Effective Channels of Information , Education and Communication.”

Hanjun Ko, “Internet Uses and Gratifications: Similarities and Differences in Motivations for Using the Internet Between the United States and Korea.”

Jon D. Morris, Jooyoung Kim and Chongmoo Woo, “Reliably Transferring a Global Measure of Emotional Response to the Internet.”

Sung Wook Shim and Inhee Choi, “Estimating the Audience Coverage of Korean PSAs: Korean Desirable Consumption Behavior Campaign.”

Debbie Treise, Michael F. Weigold and S. Dai, “Consumer Assessment of Advertising Practices in Singapore.”

Michael F. Weigold, Sung Wook Shim and Jongmin Park, “Risky Product Ads in Asia: The EPQ as a Moderator of Korean Assessments of Risky Product Marketing.”

Proceedings of the 2001 Association for Health Care Research, Santa Fe, N.M. (paper presented at conference)

Michael F. Weigold, Debbie Treise and K. Chitnas, “Responding to HPV: Lack of Awareness and a Surging Epidemic Among Sexually Active Persons.”

Proceedings of the 2000 Telecommunications Policy Research Conference

Irina Dmitrieva, “Will Tomorrow Be Free? Applications of State Action Doctrine to Private Internet Providers.”

conference papers

October 2000

American Journalism Historians, Pittsburgh

Gregory Borchard, “The New York Tribune and John Brown: The Making of a Martyr.”

Aleen Ratzlaff, “The Black Press in the Midwest: Forging Ties Among Black Communities in Kansas, 1878-1900.”

Julian Williams, “Plug and Roll: WJTV Programming and Operations, 1953-1965.”

Florida Communication Association, Gainesville

Guy Golan, “Coverage of International Elections by Network News Programs: What Makes an International Election Newsworthy.”

Samsup Jo, “The Impact of Societal and Corporate Culture on Public Relations in South Korea.”

Lisa Joniak, “What’s in a Name? A Preliminary Study on the Television Ratings System.”

Jaemin Jung, “Strategic Behavior of the Big Three Networks.”

Fredline McCormack, “How Has the Discourse on Children Orphaned Through AIDS Changed in Time in Nairobi, Kenya.”

Julian Williams, “A Public Trust: A Comparative Analysis of WLBT and WJTV Programming and Operations, 1953-1965.”

Global Fusion 2000 Conference, St. Louis

Andrew Clark, “Strengthening the Ties That Bind: Examining the Relationship Between Radio New Zealand International and the South Pacific.”

Colloquium 2000 on Applied Media Ethics, Park City, Utah

Kathy R. Fitzpatrick and Candace Gauthier, “Toward a Professional Responsibility Theory of Public Relations Ethics.”

November 2000

African Studies Association, Nashville

Michael Leslie, “Information Technology-Based Community Learning Centers in Ghana: Lessons Learned.”

National Communication Association, Seattle

Juan Carlos Molleda and Lynn Zoch, “Building a Theoretical Model of Media Relations Using Framing, Information Subsidies and Agenda Building.”

Michael Palenchar and Robert Heath, “Another Part of the Risk Communication Model: Analysis of Communication Processes and Message Content.”

Debbie Treise and Michael F. Weigold, “Advancing Science Communication: A Survey of Science Communicators.”

Julian Williams, “Gloom Over Miami: A Critical Analysis.”

8th Annual Symposium on the 19th Century Press, The Civil War and Free Expression, Chattanooga

Bernell Tripp, “John Brown: The Many Faces of a 19th Century Character.”

Popular Culture Association, Springfield, Mass.

Naeemah Clark, “Growing Up Lolita: Film Careers of Three Nymphets.”

Association for Research on Nonprofit Organizations and Voluntary Action, New Orleans

Margarete R. Hall, “Public Relations, Fund Raising and Stakeholder Relationships at Special-Mission Universities.”

December 2000

Atlanta Photojournalism Seminar

John Kaplan, “Online Special Projects.”

January 2001

ASJMC/AEJMC Journalism and Mass Communication in Latin America International Colloquium, Mexico City

Kathy Sohar, “Introducing Competition to the Latin American Satellite Market: PanAmSat, Case Study.”

February 2001

Association for the Advancement of Science, San Francisco

R. Borchelt and Debbie Treise, “Communicating the Future: A Research Agenda.”

Society of Photographic Educators National Convention, Savannah

John Kaplan, “Four Nations: Four Views of Freedom.”

March 2001

AEJMC Southeast Colloquium, Columbia, S.C.

S. Camille Broadway, “Net Impressions on the ‘Net: Applying the FTC’s ‘Clearly and Conspicuously’ Disclosure Rules to Internet Advertisements.”

Colleen Connolly-Ahern, “Advertising and the Challenge to National Sovereignty: International Implications of Direct-to-Consumer Drug Advertising on the Internet.”

Otilio Gonzalez, “The Supreme Court and Electronic Media Audiences: An Evolving Path.”

Shannon Martin, Bill F. Chamberlin and Irina Dmitrieva, “State Laws Requiring World Wide Web Dissemination of Information: A Review of State Government Mandates for Documents Online.”

Marc J. Randazza, “The Constitutionality of Online Vote Swapping.”

American Academy of Advertising, Salt Lake City

Lisa Duke and John Sutherland, “Toward a Confluence Model of Advertising Creative Concepts.”

Samsup Jo, “Does Publicity Surpass Advertising? The Effect of Content Type.”

PRSA Educators Academy Research Conference, Miami

Linda Childers Hon and Brigitta R. Brunner, “Measuring Public Relationships Among Students and Administrators at the University of Florida.”

Juan Carlos Molleda, “The New Latin American Philosophy of Public Relations: Market-orientation or Social Equality?”

Intercultural Communication Conference, Miami

Daniela Dimitrova, “The 1998 Bulgarian Law on Radio and Television: A Remnant of the Past or a Bridge to the Future?”

Christopher Karadjov, “Unimagining a Nation: Media Framing of the Language Dispute Between Bulgaria and Macedonia in the 1990s.”

International Interdisciplinary Public Relations Research Conference, Miami

Samsup Jo, “Journalists’ Perceptions of Online Media Relations: A Survey of Journalists in Korea.”

Society for Applied Anthropology, Merida,Yucatan, Mexico

Antoni Castells-Talens, “Alternative Media in the Age of Globalization: Broadcasting Maya Identity in Yucatan.”

April 2001

Broadcast Education Association, Las Vegas

Sylvia M. Chan-Olmsted and Jaemin Jung, “Strategizing the Net Business: How Television Networks Compete in the Age of the Internet.”

Andrew Clark, “The Reflection of Foreign Policy on International Broadcasting Charters: A Policy Analysis of Australia and New Zealand.”

May 2001

American Association for Public Opinion Research, Montreal, Canada

Christopher Karadjov, “Dirty Business or Toils of Democracy: Views on Election Polls in Post-Communist Bulgaria.”

Brazilian Congress of Public Relations, Brasilia

Kathy R. Fitzpatrick, “Reducing Crisis Risks: Techniques for Preventing Crises.”

Linda Childers Hon, “Measurement and Evaluation in Public Relations.”

Juan Carlos Molleda, “Exploratory Research About Integration of the International Corporate Public Relations Function.”

International Communication Association, Washington, D.C.

Laurence B. Alexander, “The Privileged Journalist: An Examination of Who is Entitled to Claim Protection and a Proposal for a Statutory Solution.”

Youjin Choi and Linda Childers Hon, “The Influence of Sex Composition in Powerful Positions on Public Relations Practitioners’ Gender-Related Perceptions.”

Guy Golan and Wayne Wanta, “International Elections on the U.S. Network News: An Examination of Factors Affecting Newsworthiness.”

Samsup Jo, “Models of Public Relations in South Korea.”

Samsup Jo, “How Journalists Use the Term ‘Public Relations’—Content Analysis of the Five Major Presses.”

Lynda Lee Kaid, “Videostyle and Technological Distortions in the 2000 Political Spots.”

C.S. Kim, S. Lee and Lynda Lee Kaid, “A Comparative Study of Political Newspaper Advertising in the United States and Japan.”

Lyn Lepre, Kim Walsh-Childers and Jean C. Chance, “Victims & Villains: The Framing of Health Care System Issues in Daily Newspaper Stories.”

Juan Carlos Molleda, “Exploring Research About Integration of the International Corporate Public Relations Function.”

Sung Wook Shim, “Images of Hongbo in Korean Newspapers.”

Sung Wook Shim and Inhee Choi, “Images of Public Relations in Korean Newspapers.”

Olaf Werder and Jaemin Jung, “Olympic-Size Comments: A Comparative Analysis of the Television Coverage of the Opening Ceremonies in Korea and the U.S.”

June 2001

10th Annual Conference of the Asia Media Information Center, Manila, Philippines

K. Sriramesh, “New Media and Crisis Management.”

Academic National Cable Television Association, Chicago

Sylvia M. Chan-Olmsted and J. Kang, “Theorizing the Strategic Architecture of a Broadband Television Industry.”

July 2001

World Communication Association, Santander, Spain

Joon Soo Lim, “Building Relationships on the Corporate Web: A Cluster Analysis of the Fortune 100 Companies’ Web Sites.”

Sixth Asia-Pacific Regional Conference of International Telecommunications Society, Hong Kong

Sylvia M. Chan-Olmsted and Mark Jamison, “Firms’ Responses to Globalization and Convergence.”

August 2001

Association for Education in Journalism and Mass Communication, Washington, D.C.

Stephanie Berger, “Breaking Up News—An Investment in the Future? Correlations Among Hypertext Comfort, User Satisfaction and Perceived Credibility.”

Sylvia M. Chan-Olmsted and Jack C.C. Li, “The Profiling of Cable Modern Broadband Subscribers: Characteristics, Perceptions and Satisfaction.”

Sylvia M. Chan-Olmsted, “The Globalization of Telecommunications Services: Alliances, Market Development and Product Convergence.”

Linda Conway Correll, “Creative Aerobics: How to Generate Advertising Creativity on Demand, Minimize Students’ Anxiety and Encourage Their Creativity and Productivity.”

Lis Fazakis, “Janet Malcolm: A New Yorker Writer Brings Postmodern Challenges to the Nation’s Newsrooms.”

Michele Foss and Stephynie Chapman, “I Hate You So Much Right Now!: Female African Americans Artist and the Justification of Violence in Music Video.”

Guy Golan, “Religiosity and the Third-Person Effect.”

J. Robyn Goodman, “Mirroring Mediated Images of Women: The Influence of Media Images of Thin Women on Their Eating Disorder-Related Behaviors and Body Image.”

Marie Hardin, Jean C. Chance, Julie E. Dodd and Brent Hardin, “Seeking Gender Equity on the Sports Pages: An Analysis of Newspaper Photos from the 2000 Olympics.”

Samsup Jo, Yungwook Kim and Jaemin Jung, “The Effect of the World Wide Web on Relationship Building.”

Jaemin Jung, “The Influence of Media Ownership on News Coverage: A Case of CNN’s Coverage of Movies.”

Jaemin Jung and Samsup Jo, “A Comparative Analysis of On-line Versus Print Media: Readability and Content Differentiation of Business News.”

Jae-Won Kang, “Determinants of Online Purchasing Behavior: Applications of the Theory of Planned Behavior.”

John Kaplan, “Bridging the Gap Between Photojournalism and Fine Art: Using Exhibitions as a Tool for Education and Communication.”

John Kaplan, “Teaching Innovations in Journalism.”

Jooyoung Kim, “Emotional vs. Cognitive Purchase-Decision Involvement: Comparisons of Brand Name and Product-Feature Decisions.”

Hanjun Ko, “Perceived Risk and Risk Believers in Online Auctions.”

Jack C.C. Li and Jaemin Jung, “Impact of Context Effects on Evaluation of New Shows in Lead-In/Lead-Out.”

Jaemin Jung and Samsup Jo, “A Comparative Analysis of On-line Versus Print Media: Readability and Content Differentiation of Business News.”

Joon-Soo Lim, “Intangible Outcomes of Corporate Strategic Philanthropy: A Public Relations Perspective.”

Joon-Soo Lim and Jae-Hwa Shin, “Classifications of Corporate Web Pages by Relationship Contents and Functions.”

Joon-Soo Lim, “Political Advertising and the ‘Transaction Process’ Model of Campaign Agenda Setting in the 2000 New York Senatorial Election.”

Michael J. Palenchar, “Media Coverage of Risk Events: A Framing Comparison to Two Fatal Manufacturing Accidents.”

Sung Wook Shim and Jongmin Park, “The Effect of Warning Labels on Cellular Phones in Korea.”

Dianna Tonnessen, “Deconstructing the Newspaper Feature Article: How to Teach Students About the Component Parts of a Newspaper Feature Article.”

Debbie Treise, “Cooperative Research Projects Between Practitioners and Scholars: Opportunities for Applied and Basic Research.”

Wayne Wanta and Guy Golan, “Coverage of International Elections in the U.S.: A Path Analysis Model of International News Flow.”

Chong Moo Woo, “Optimal Aad-Ab-PI Measures in the Journal of Advertising: 1991-2000.”

American Political Science Association, San Francisco

Lynda Lee Kaid and M. Banwart, “Spot Advertising in the 2000 Presidential Campaign.”

creative works

John Kaplan, “Vanishing Heritage,” solo photo exhibition at FotoFusion, Delray Beach, January-February, 2001.

John Kaplan, “Moments of Intimacy, Laughter and Kinship,” international touring photo exhibition, Grand Central Station, New York, July-August 2001.

John Kaplan, “The Pulitzer Prize Photographs: Capture the Moment,” The Newseum, Arlington, Va., Fall 2000-Spring 2001; The Newseum, New York, May-September 2000.

John Kaplan, Photographs in Family: A Celebration of Humanity, First American Edition, New York: William Morrow, 2001.

Elaine Wagner, design of The Journal of Advertising Education, October 2000, April 2001

Elaine Wagner, design of logo and conference publications, International Advertising Association, Miami, October 2000.

Sandra F. Chance, copywriter, and Elaine Wagner, art director, Celebration 2000 invitation and program (winner of Silver Addy Award in Mixed Media Campaign), Gainesville Advertising Federation, 2001.

trade press

Sandra F. Chance, “Florida’s Government in the Sunshine: A Citizen’s Guide.”

Sandra F. Chance, “The Latest Public Records Battle: Autopsy Photographs and Victims’ Rights” (Spring 2001), “Florida’s Laws Shed Light on Presidential Election” (Winter 2000), “Freedom of Information in Emerging Democracies” (Summer 2000) in Media Law Notes.

Sandra F. Chance, “Laws Shed Light on Presidential Election,” The Gainesville Sun, December 24, 2000.

Sylvia M. Chan-Olmsted and Jun Suk Park, “The Local Connection: With a Little Help from Academe, Ways to Fix TV Stations’ Web Sites,” Broadcasting & Cable magazine, Sept. 9, 2000.

John Freeman, “Alfred Eisenstaedt,” “Walker Evans,” and Dorthea Lange,” World Book Encyclopedia, 2001.

Jaclyn Sherman, “High School Media Classes Provide Skills, Attitudes for Future Jobs,” in Quill and Scroll magazine, October-November 2000.