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Public Relations Congress draws students to Cuba

Faculty and Students at the Congress in Cuba

Juan-Carlos Molleda makes keynote address at Congress (Photos by James Leslie)

For the second consecutive year, students in International Public Relations participated in a key conference of public relations professionals in Latin America.

Twenty students and three faculty members participated in the 24th Inter-American Congress of Public Relations in Varadero, Cuba, Sept. 23-28, under an educational license from the U.S. Department of the Treasury.

More than 400 delegates from 14 countries attended.

Dr. Juan-Carlos Molleda, assistant professor of public relations, was a keynote speaker on the social role of public relations in Brazil. Dr. Margarete R. Hall, associate professor of public relations, presented research on measuring the effectiveness of corporate philanthropy.

Students each paid about $1,350 to attend the conference.

Prior to the Congress, students met in Havana with public relations executives of the ETECSA telephone company and CIMEX Corp. (tourism conglomerate) and with public relations faculty and students at the University of Havana. They also visited a school for disabled children.

Dr. James L. Terhune, department chair and a congress participant, called the trip "a giant leap forward in establishing ties with key professionals in Latin America."

Deanna Pelfrey, a Hearst Visiting Professional in the Department last spring and the leader of PRSA's Global Alliance, joined the UF delegation.

Molleda and his students participated in a similar conference in the Dominican Republic last year, and he plans to take students to Puerto Rico and Brazil in 2003 and 2004, respectively.

UF was host to the executive committee of the organization, CONFIARP, in Gainesville on Aug. 2, The committee signed a cooperative agreement with Dean Terry Hynes.

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Public Relations Congress draws students to Cuba